![]() However, like any other platform, if you’re going to optimize your success and attract your share of viewers, you need to implement effective strategies. As discussed in the intro, this has led to a trend in short-form video, with Reels, TikTok, and more recently, YouTube Shorts.Įven though they’ve only launched recently, and the platform is only available in India and the United States, there are 15 billion daily views. Tips and Strategies for Creating Effective YouTube ShortsĬonsumers want accessible consumer content, which they can watch on the go. Instagram attracts the 25-34-year-old audience, while TikTok is most attractive to 16-24 year-olds. YouTube appeals to the 15-25-year-old demographic but is also enormously popular among 26-35-year-olds.
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